Our expert on Food Facts: FOOD ADVERTISING, INCLUDING DIETARY SUPPLEMENTS IN THE ERA OF COVID-19

Advertising of products placed on the market is one of the basic activities of traders because of the wide range of information they convey to consumers.

First of all, it is crucial not to mislead the recipient, i.e. not to create a false image of the product. In accordance with the basic principle of food law, information on a foodstuff must not be misleading as to, inter alia, its nature, identity, properties, composition, quantity, durability, country of origin or place of provenance, method of manufacture or production. Particularly important in the era of the COVID-19 pandemic is also not attributing to the product the action or properties which it does not have. The largest number of violations in this respect may be observed in relation to dietary supplements. 

How, therefore, should advertising content be properly prepared so that it is convincing to the recipient and at the same time compliant with the law, especially in the light of the current pandemic? Our expert Ewelina Woike, trainee attorney at Food & Pharma Legal, answers this and other questions on the FoodFakty website. It is worth checking what constitutes defective advertising of a dietary supplement, the reasons why the content of an advertisement may be questioned and what consequences may arise for an entrepreneur when advertising a product is questioned. 

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